Using Drupal 8 to manage 100+ franchises and delight users
Family-owned since 1950, COIT offers cleaning services including carpet, area rug, air duct, draperies, and stone as well as 24/7 emergency restoration services. Their 100+ locations serve more than 12 million homes & businesses across the United States and Canada. But their site was a mess, with a dated design, poor navigation, and not optimized. It was time to clean house.
Because the site was a corporate site with 100+ microsites, Drupal 8 was the perfect choice to accommodate all the various requirements in addition to the needed complexity, all while allowing for a focus on visual design. Geolocation was integrated so users from a certain zip code could be redirected to their closest franchise location, while allowing users from Canada to access the US site. Kanopi was also able to not only maintain the existing franchise promotions model but also expand upon the features and management of franchise promotions. Two complicated forms were streamlined into one for a better user experience and conversion rate, and Domain Access was implemented so COIT can easily add pages as needed.
The improved content strategy allows editors to add new lifestyle-focused blog content that can be properly surfaced while continuing to increase SEO. Deeper conversion tracking is being implemented on their multi-step form so COIT can understand where users drop off and continue to optimize the form process. The new COIT site allows for this constant iteration and improvement so editors can manage the site better, and their customers can enjoy a better experience.