StrategyWe study your organization and your audiences, uncovering insights to ensure the best solutions.
Kanopi digs deep to understand your goals and your audience. We establish a strategic north star to guide the process, resulting in greater engagement and conversion.
We start the process with research — an essential step to understand you and your users. We live and breathe your business needs, priorities, preferences and requirements. And we collect data and conduct research to immerse ourselves in the needs and mindset of your audiences.
We turn this information into principles that serve as our guiding light for constructing your site experience, informing everything from content recommendations to site architecture to design patterns and site features.
Focus on audience needs to create engaging content and a user-friendly experience.
UX and Content Strategy
Our User Experience specialists marry the science behind usability with the emotion of the user, to generate and develop user-centric solutions. Simply put, we study the user … and then we think like them.
Our content strategists apply audience research in assessing your site’s content to examine voice and tone, identify content gaps, make recommendations on content creation and organization, and inform design to ensure that content is structured and presented appropriately.